Cross selling and Upselling

Who Should Attend?

Call center executives, tele-callers, team leaders and anyone who is front ending the customer/ debtor/ prospective buyer on the call/ email and representing the ‘client’

About The Program

Cross selling is a proactive sales approach to sell services or products to existing customers.
Upselling is an add-on sales approach that offers customers alternative options which they may not have considered earlier.

Our 2 day Program provides cross selling and upselling services in order to retain customers as well as to re-sell to existing customers. It could be a new line of products and services on offer. This process backed by research and implementation can help customers generate more revenue for the organization.

The strategy of using cross selling and upselling techniques is a traditional one and is known to work wonders for existing businesses and one of the programs we highly recommend to any sales driven process or campaign.

Program Objectives

To build a good rapport with potential customers
To reduce escalated call rate
Understand sales as another form of service
Recognize buyer needs
Create opportunities to cross-sell
To increase the call quality and productivity as well

Program Content

DAY ONE

Cross selling and up selling – understanding the difference
Our goals on each call
Improving the structure of call
Ensuring that we position the call so that we are better placed to cross sell or upsell

DAY TWO

Building rapport with the existing customers
Core skills to improve the conversation
Core sales skills while upselling and cross selling
In-depth knowledge of the products/ service

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